Get named when people ask AI which insurer to choose.
People ask AI engines which insurer to choose and what a policy covers, and comparison sites fill many insurance searches. Pro CMO shows where those answers and searches leave you out or get your cover wrong, finds wasted Google Ads spend, and drafts the changes.
How people choose an insurer
They ask AI what a policy covers
People ask AI engines what a policy covers, what it leaves out and which insurer suits a need. A wrong line about cover or an exclusion can rule a policy out.
They meet comparison sites first
Comparison sites and aggregators fill many insurance searches, and AI answers often cite them. Your own pages compete with them for the same click.
They look at how claims are handled
People want to know what happens when they make a claim. Press coverage and the way AI answers describe the claims experience shape that view.
What Pro CMO does for insurance
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- GEO
Whether AI names you when people choose an insurer
How often ChatGPT, Gemini, Google AI Mode, Claude and Perplexity name your brand when people ask which insurer to choose, next to your competitors.
GEO: Mentions in five AI engines - GEO
What AI answers say about your cover
Pro CMO checks the claims AI answers make about your policies against your brand profile, such as what a policy covers or leaves out, and marks the ones that contradict it. The check is only as current as the profile.
GEO: Accuracy of AI answers - GEO
The comparison pages behind AI answers
The exact web pages AI answers link to when they talk about you and your competitors, such as comparison sites and guides.
GEO: The sources AI answers cite - SEO
Searches where aggregators rank above you
Your position for each tracked keyword, who ranks above you, and the Search Console clicks behind it.
SEO: Keyword rankings - Google Ads
High-cost clicks that never convert
Search terms and keywords that spend and never convert, after late conversions have had time to arrive.
Google Ads: Wasted spend - Alerts
Articles in the trade and consumer press
Your share of coverage in the trade and consumer press next to your competitors, and whether articles about you read as positive, neutral or negative.
Alerts: Coverage and tone
Insurance questions, answered
What does Pro CMO do for an insurer or a broker?
In AI answers from ChatGPT, Gemini, Claude, Perplexity and Google AI Mode, Pro CMO checks whether you are named and whether the details of your policies match your brand profile. In Google, it finds the searches where comparison sites rank above you. In your Google Ads account, it finds spend that never converts. Your team approves each change it drafts or proposes.
Can Pro CMO show how AI answers describe our claims service?
Yes. Pro CMO reads whether AI answers describe your brand in a positive, neutral or negative way, and the qualities they link to your brand, such as how you handle claims. It keeps each answer, so your team can read what the engine said.
Is Pro CMO a compliance tool?
No. It gives no legal, regulatory or compliance advice, and it does not compare text with your policy wording. Every draft goes to your team, and to your compliance reviewers, for approval. Pro CMO publishes nothing on its own.
Does Pro CMO see policyholder or claims data?
No. Pro CMO has no access to policyholder, claims, quote or CRM data. Its sources are Google Search Console (read-only), your Google Ads account if you connect it, the live Google results, AI answers and industry articles.
Can Pro CMO tell us when a Google Ads campaign slips?
Yes. Pro CMO alerts your team when a campaign shows less often, earns less for what it spends, or runs out of budget, and shows whether conversions are on track for the monthly target your team sets.
Does Pro CMO manage our listings on comparison sites?
No. Pro CMO does not manage listings or prices on comparison sites. It shows which comparison pages AI answers cite and which ones rank above you in Google, so your team can decide where to act.
Related articles
Related use cases
- GEOGet your brand named when buyers ask AI tools. Pro CMO writes the text.
- SEOFind what holds your pages back in Google and get the fix written.
- Google AdsReduce wasted spend with changes Pro CMO proposes to your account.
- AlertsFind out when a competitor moves, an article names you or a ranking changes.