Check that AI answers describe your products correctly.
People ask AI engines to compare accounts, cards and loans. A wrong claim about your product can send them elsewhere. Pro CMO checks those answers against your brand profile, and drafts the text that corrects them.
How people choose a financial product
They ask AI to compare
People ask AI engines which account, card or loan suits them. The answer describes each product in a few lines, and a wrong detail can rule one out.
They read comparison pages
Searches for the best product of a type lead to comparison pages, from providers and from comparison sites.
They look for trust
Coverage in the financial press and on trusted sites shapes which providers people consider, and AI answers often cite it.
What Pro CMO does for financial services
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- GEO
Claims AI answers make about your products
Pro CMO checks the claims AI answers make about your brand against your brand profile, and marks the ones that contradict it.
GEO: Accuracy of AI answers - GEO
Every answer, open to check
Every question asked, the answer each engine gave, and how Pro CMO read it, so your team can check any finding.
GEO: The answers behind each number - SEO
Comparison searches that slip
How far each tracked keyword moved since the last check, with a 90-day history of position and clicks.
SEO: Ranking changes - Alerts
Coverage in the financial press
Whether your coverage grows or fades, and which publications write about you and about each competitor.
Alerts: Coverage trend and outlets - Reports
The evidence behind each number
The search results, AI answers, articles and account rows behind each number, open for your team to check.
Reports: The evidence
Changes Pro CMO proposes for financial services
Examples of the changes Pro CMO brings to your team, with the goal of each. Your team approves every change.
- Google AI Mode
Correct an outdated product claim
An AI answer describes a feature your product no longer has. Pro CMO drafts the page text with the facts from your brand profile and names the sources to update.
Goal: accurate AI answers - Google
Win back the top spot for a comparison page
Your comparison page lost position to a comparison site. Pro CMO writes the updated sections and a new title.
Goal: position back - Industry articles
Pitch a publication that AI answers cite
A personal finance article that AI answers quote names your competitors and not you. Pro CMO drafts the pitch.
Goal: a place in the article
Financial services questions, answered
What does Pro CMO do for a financial services brand?
Pro CMO checks what ChatGPT, Gemini, Claude, Perplexity and Google AI Mode say about your products, marks the claims that contradict your brand profile, finds the comparison searches you miss, and tracks your coverage in industry articles. It drafts each change, and your team approves it.
Does Pro CMO check rates and fees in AI answers?
Pro CMO checks the claims AI answers make about your brand against the facts in your brand profile. The check is only as current as the profile, so your team keeps rates and fees there up to date.
Does Pro CMO check our copy for compliance?
No. Pro CMO does not give compliance or legal advice. Your team, and your compliance reviewers, approve every piece of text before it goes live.
Can our team see the AI answers Pro CMO used?
Yes. Pro CMO keeps every question asked, the answer each engine gave, and how Pro CMO read it, so your team can check any finding.
Does Pro CMO read customer or account data?
No. Pro CMO reads Google Search Console with read-only access, your Google Ads account if you connect it, the live Google results, AI answers and industry articles. It does not read customer, account or CRM data.
Does Pro CMO publish or change anything on its own?
No. Pro CMO drafts and proposes. Your team approves each change, and Pro CMO records who approved it.