Get found online by shoppers who plan to visit your stores.
Shoppers often research online before they walk into a store. Pro CMO checks your store and location pages in search, the local search terms in your Google Ads account, and the AI answers about where to buy.
How shoppers find a store before they visit
They search with a place
Shoppers add a city or 'near me' to a search for a product or a store. Store and location pages answer those searches.
They ask AI where to buy
Shoppers ask AI engines where to buy a product in their city. The answer names a few stores and cites the pages it trusts.
They check the details first
Shoppers check the range, the opening hours and the address on the store's own site before they leave home.
What Pro CMO does for multi-store retailers
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- SEO
Searches for each store page
The searches each store and location page appears for, so a fix can name the exact search that a page loses.
SEO: Searches for each page - SEO
Store pages that drop out of search
Store pages that return errors, redirect or are blocked from search, found in a daily sweep of your site.
SEO: Indexing problems - Google Ads
Spend by device, network and country
Spend and conversions by device, network and country, with the change from the week before.
Google Ads: Devices, networks and locations - Google Ads
The local searches behind your ads
The actual searches that triggered your ads, with spend, clicks and conversions for each one.
Google Ads: Search terms - GEO
Your name in 'where to buy' answers
How often ChatGPT, Gemini, Google AI Mode, Claude and Perplexity name your stores when shoppers ask where to buy.
GEO: Brand mentions in five AI engines
Changes Pro CMO proposes for multi-store retailers
Examples of the changes Pro CMO brings to your team, with the goal of each. Your team approves every change.
- Google Search Console
Win back clicks for a store page
A city page slips for the searches that name the city. Pro CMO writes the updated text and a new title and description.
Goal: clicks back - Google Ads
Add negatives for searches you cannot serve
Your ads show for searches in cities where you have no store. Pro CMO proposes negatives for your team to approve.
Goal: less wasted spend - Perplexity
Add a 'where to buy' FAQ to a category page
AI answers name other stores when shoppers ask where to buy in your cities. Pro CMO drafts an FAQ that answers the question.
Goal: named in AI answers
Multi-store and offline retail questions, answered
What does Pro CMO do for a multi-store retailer?
Pro CMO reads your Search Console data to find store and location pages that slip, reads your Google Ads account to find local search terms that waste spend, and checks how AI engines answer questions about where to buy. It drafts or proposes each fix, and your team approves it.
Does Pro CMO manage our Google Business Profile?
No. Pro CMO does not manage Google Business Profiles, maps listings or reviews. It works on your own website, your Google Ads account and AI answers.
Does Pro CMO track our reviews?
No. Pro CMO does not read or reply to reviews. It tracks industry articles about your brand and your competitors, and AI answers about your brand.
Does Pro CMO read our store sales or footfall data?
No. Pro CMO does not read point-of-sale, footfall or loyalty data. It reads Google Search Console, Google Ads, the live Google results, AI answers and industry articles.
Can Pro CMO help with 'near me' searches?
Pro CMO finds the store and city searches your pages appear for and the ones they lose, and writes the text that answers them. Results in the map pack depend on Google Business Profiles, which Pro CMO does not manage.
Does Pro CMO change our Google Ads location settings?
No. Pro CMO does not change location targeting. It shows spend and conversions by device, network and country, and can propose negatives, pauses and budget changes. Every change waits for your team's approval by default.