Spend less on wasted searches and win the category searches.
Grocery and quick commerce brands spend a lot on Google Ads and compete for every category search. Pro CMO reads your account and your search data, finds the waste and the gaps, and proposes a fix for each.
How shoppers find a grocery or delivery brand
They search for the product and the speed
Shoppers search for a product with words such as 'delivery', 'near me' or 'today'. Many of these clicks are paid, so spend on the wrong searches adds up.
They land on a category page
A search for fruit, dairy or snacks usually lands on a category page. The category pages that rank well win the click.
They ask AI where to buy
Shoppers ask AI engines which service delivers fastest or has the best range. The answer names a few services and cites the pages it trusts.
What Pro CMO does for grocery and quick commerce
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- Google Ads
Search terms that spend and never convert
Pro CMO reads the search terms behind your ads over settled days, so a slow day does not look like waste, and proposes negatives or pauses.
Google Ads: Wasted spend - Google Ads
Campaigns held back by budget
Campaigns that convert well but stop each day when the budget runs out, with what more budget would buy by Google's own estimate.
Google Ads: Budget held back - Google Ads
Search, Shopping and Performance Max
Spend, conversions and ROAS for each campaign type, with impression share where Google provides it.
Google Ads: Every campaign type - SEO
Category pages that compete with each other
Searches where two of your pages split the clicks, such as a category page and a product page.
SEO: Cannibalization - GEO
Your name in 'where to buy' answers
How often ChatGPT, Gemini, Google AI Mode, Claude and Perplexity name your service when shoppers ask where to buy.
GEO: Brand mentions in five AI engines - Alerts
Campaigns that slip
A drop in impression share or ROAS, or impression share lost to budget, since the last check.
Alerts: Campaigns that slip
Changes Pro CMO proposes for grocery and quick commerce
Examples of the changes Pro CMO brings to your team, with the goal of each. Your team approves every change.
Add negative keywords for searches that never convert
Recipe and job searches trigger your ads and never convert. Pro CMO proposes negatives for your team to approve.
Goal: less wasted spendRaise the budget of a campaign that converts
A campaign stops each afternoon when the budget runs out. Pro CMO proposes a raise inside a set limit, with the expected effect.
Goal: more conversionsMerge two pages that split one search
A category page and a blog post compete for the same search. Pro CMO recommends which page to keep and writes the change.
Goal: one page that ranks
Grocery and quick commerce questions, answered
What does Pro CMO do for a grocery or quick commerce brand?
Pro CMO reads your Google Ads account to find wasted spend and campaigns held back by budget, reads Search Console to find category pages that slip, and checks how AI engines answer questions about where to buy. It proposes each change, and your team approves it.
Which Google Ads campaign types does Pro CMO read?
Pro CMO reads Search, Shopping, Performance Max, Video and Display campaigns. It does not read App campaigns.
Does Pro CMO change bids or budgets on its own?
Only what your team approves. Every Google Ads change that Pro CMO proposes waits for your team's approval by default, and budget and bid changes stay inside a set limit.
How does Pro CMO decide that a search term is wasted?
Pro CMO reads search terms over settled days, when late conversions have arrived, and marks the terms that spend money and bring no conversions. Each proposal shows the evidence.
Does Pro CMO manage our product feed or Merchant Center?
No. Pro CMO reads Shopping and Performance Max results in Google Ads. It does not manage product feeds or Merchant Center.
Does Pro CMO read our order or app data?
No. Pro CMO reads Google Ads, Google Search Console, the live Google results, AI answers and industry articles. It does not read order, app or loyalty data.
How often does Pro CMO check our Google Ads account?
By default, Pro CMO reads your Google Ads account twice a day and writes its analysis once a day.