Get named when travellers ask AI where to stay.
Travellers ask AI engines for the best hotel or tour for a trip, and marketplaces fill most search results. Pro CMO checks those answers and searches, and drafts the pages and ad changes that aim to bring more travellers to your own site.
How travellers choose where to stay and what to book
They ask AI for a plan
Travellers ask AI engines for the best hotel, tour or area for a trip. The answer names a few places and cites the pages behind them.
They meet marketplaces first
Booking sites and review sites fill many travel searches. Your own pages compete with them for the same click.
They search with dates and needs
Searches such as 'hotel with pool near the beach' carry intent. Paid clicks on the wrong searches cost money and bring no bookings.
What Pro CMO does for travel and hospitality
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- GEO
The questions travellers ask
Pro CMO asks the AI engines the questions your guests ask, groups them into topics, and shows where your brand is missing.
GEO: Buyer questions by topic - GEO
The sources behind travel answers
The web pages AI answers link to when they talk about you and your competitors, such as guides and lists.
GEO: The sources AI answers cite - SEO
Searches that marketplaces win
The searches your competitors rank for and you do not, with search volume and intent where that data is available.
SEO: Keyword gaps - Google Ads
Ad spend that brings no bookings
Search terms and keywords that spend and never convert, read over settled days.
Google Ads: Wasted spend - Google Ads
Competitors in your auctions
How you compare with named competitors in the same auctions, from an Auction insights export that your team uploads.
Google Ads: Competition tracking
Changes Pro CMO proposes for travel and hospitality
Examples of the changes Pro CMO brings to your team, with the goal of each. Your team approves every change.
- ChatGPT
Add a 'best for' section to a property page
AI answers name other hotels for families in your area. Pro CMO drafts a section that states what your property offers families.
Goal: named in AI answers - Google
Write a guide page for a destination search
A travel guide ranks first for a search near your property. Pro CMO drafts a guide page for your site.
Goal: rank for the search - Google Ads
Pause a keyword that spends and never books
A broad keyword brings clicks from people who do not book. Pro CMO proposes the pause for your team to approve.
Goal: less wasted spend
Travel and hospitality questions, answered
What does Pro CMO do for a travel or hospitality brand?
Pro CMO checks how ChatGPT, Gemini, Claude, Perplexity and Google AI Mode answer your guests' questions, finds the searches you lose to competitors and marketplaces, and reads your Google Ads account to find waste. It drafts or proposes each change, and your team approves it.
Does Pro CMO manage hotel ads or metasearch?
No. Pro CMO reads Search, Shopping, Performance Max, Video and Display campaigns in Google Ads. It does not manage hotel ads, metasearch or listings on booking sites.
Does Pro CMO read our booking engine data?
No. Pro CMO does not connect to booking engines or property management systems. It reads Google Search Console, Google Ads, the live Google results, AI answers and industry articles.
Does Pro CMO track reviews on travel sites?
No. Pro CMO does not read or reply to reviews. It tracks industry articles about your brand and your competitors, and the sources AI answers cite.
Can Pro CMO compare us with competitors in Google Ads?
Yes, from an Auction insights export that your team uploads. Google has no public API for this data, so the numbers are directional.
Does Pro CMO publish to our site?
No. Pro CMO writes the text, such as a property page section or a guide page. Your team reviews and publishes it.