Skip to content
Pro CMO
Google Ads optimisation

Find and fix wasted Google Ads spend.

Pro CMO reads your Google Ads account, finds wasted spend and campaigns held back by budget, and proposes a fix for each.

Request a demo

What Pro CMO does here

Proposes each change to your account, with the evidence.

What it does not do

Changes nothing in your account without your team's approval.

What Pro CMO covers in Google Ads

Pro CMO reads every campaign type in your account, finds the problems that cost money, and proposes a change for each one, with the evidence.

Watches

6 items

  • Every campaign type

    Spend, CPC, conversions and ROAS for Search, Shopping, Performance Max, Video and Display, with impression share where Google provides it.

  • Ad groups and keywords

    Performance for each ad group, and the quality score and its three parts for your highest-spend keywords.

  • Search terms

    The actual searches that triggered your ads, with spend, clicks, conversions and the keywords that matched each one.

  • Devices, networks and locations

    Spend and conversions by device, network and country, with the change from the week before.

  • Conversion pace

    Whether paid conversions are on pace for the monthly target your team sets.

  • Account change history

    Each change in the account, who made it, and the values before and after, kept for about three months.

Finds

5 items

  • Wasted spend

    Search terms and keywords that spend and never convert, read over settled days so a slow day does not look like waste.

  • Budget held back

    Campaigns limited by budget, what more budget would buy by Google's own estimate, and what your keywords cost at market prices.

  • Keyword planning

    Search volume, competition and top-of-page bid ranges for your keywords and related ideas.

  • Competition tracking

    How you compare with named competitors in the same auctions, from an Auction insights export that your team uploads.

  • Google's recommendations

    Each pending Google recommendation with Pro CMO's view on it. Pro CMO never applies them on its own.

Proposes

3 items

  • Budget and bid changes

    Budget raises and cuts, and bid target changes, each inside a set limit and with the expected effect.

  • Negatives, pauses and match types

    Negative keywords, pauses and re-enables of campaigns or keywords, and match type changes.

  • New ad copy

    Drafts of new responsive search ads, written from the keywords and search terms that already win in an ad group.

Measures

1 item

  • The result of each change

    Each applied change is judged against what it promised. A budget or bid change that fails comes with a proposal to undo it.

  • Find the waste

    Search terms that spend and never convert.

  • Budget-limited campaigns

    Campaigns that convert well but stop each day when the budget runs out.

  • Proposed changes

    A proposed change for each issue, with the expected effect.

Your account, read for you.

Waste

Spend that converts

Pro CMO finds the search terms that cost money and bring no conversions, and proposes to pause them so the budget goes to what converts.

Budget

More budget for winners

The campaigns that hit their daily budget while they still convert, each with a proposed budget change.

Changes

Each change, with its evidence

Each proposed change shows the evidence and the expected effect.

Google Ads questions, answered

Does Pro CMO change our Google Ads account?

Only what your team approves. Every change Pro CMO proposes in Google Ads waits for your team's approval by default.

What access does Pro CMO need for Google Ads?

Pro CMO needs a connection to your Google Ads account. It reads the account to find problems, and applies a change only after your team approves it.

Which campaign types does Pro CMO support?

Pro CMO reads Search, Shopping, Performance Max, Video and Display campaigns. It shows the metrics that exist for each type, such as impression share for Search and Shopping and views for Video.

How does Pro CMO find wasted spend in Google Ads?

Pro CMO reads the search terms and keywords that spend money and bring no conversions. It reads them over settled days, when late conversions have arrived, and proposes negative keywords or pauses.

What changes can Pro CMO propose?

Pro CMO can propose budget raises and cuts, bid target changes, negative keywords, pauses and re-enables, match type changes, new ad copy, and declining a Google recommendation. Your team can also pick a keyword in keyword planning for Pro CMO to add.

Does Pro CMO apply Google's recommendations?

No. Pro CMO reads each pending Google recommendation and gives its view on it. It never applies one on its own.

How does Pro CMO make a change safely?

Before Pro CMO applies an approved change, it validates the change with Google, applies it in one step, and reads the account back to confirm the change is there. Budget and bid changes stay inside a set limit.

What happens if a change does not work?

Pro CMO judges each applied change against the result it promised. When a budget or bid change fails, Pro CMO proposes to undo it.

How often does Pro CMO check our account?

By default, Pro CMO reads your Google Ads account twice a day and writes its analysis once a day.

Does Pro CMO write ad copy?

Yes. Pro CMO drafts new responsive search ads from the keywords and search terms that already win in an ad group. Your team adds them to Google Ads.

Can Pro CMO compare us with competitors in Google Ads?

Yes, from an Auction insights export that your team uploads. Google has no public API for this data, so the numbers are directional.

Does Pro CMO replace our agency?

No. Pro CMO gives your team and your agency the findings and the proposed changes.

Talk to us

Read more about Google Ads

Other use cases

See it on your own brand.

Request a demo