Get your brand named in AI answers.
Pro CMO asks ChatGPT, Gemini, Claude, Perplexity and Google AI Mode the questions your buyers ask, finds the answers that do not name you yet, and writes the text that gets your brand named.
What Pro CMO does here
Writes new and updated text: pages, FAQs and descriptions that AI answers can quote.
What it does not do
Publishes nothing. Your team reviews and publishes each piece.
What Pro CMO covers in GEO
GEO (generative engine optimisation) is the work of getting your brand named and cited in AI answers. These are the checks and the work Pro CMO does for it.
Watches
6 items
Brand mentions in five AI engines
How often ChatGPT, Gemini, Google AI Mode, Claude and Perplexity name your brand when they answer buyer questions, next to your competitors.
One visibility score
A score from 0 to 100 for your visibility across the AI engines, and whether it goes up or down since the last scan.
Buyer questions by topic
The questions your buyers ask, grouped into topics, with the topics where you perform, where you are weak and where you are missing.
Buying stage
Whether AI answers name you for research questions, comparison questions and buying questions.
AI search volume
How often people ask AI tools about each topic, and whether that demand rises or falls. Updated weekly.
Share of voice
Your share of mentions in AI answers next to each competitor, and the brands AI names most in your category. Updated weekly.
Finds
5 items
The sources AI answers cite
The exact web pages AI answers link to when they talk about you and your competitors.
Accuracy of AI answers
Claims AI answers make about your brand, checked against your brand profile, with the claims that contradict it marked.
Tone and themes
Whether AI answers describe your brand in a positive, neutral or negative way, and the themes they repeat.
The answers behind each number
Every question asked, the answer each engine gave, and how Pro CMO read it, so your team can check any number.
A daily analysis
A plain-language read of what is wrong, how severe it is, and the evidence behind each finding.
Writes
3 items
Pages to publish or refresh
Pages, FAQs and descriptions that AI answers can quote, drafted after your team approves the recommendation.
Claims to correct and sources to pitch
Recommended fixes, such as a wrong claim to correct or a cited source to approach, with the change written out.
Steps only your team can take
Fixes such as claiming a listing or replying from an official account, with the steps written out in order.
Measures
1 item
Actions and impact
Each page that went live, why it was written, and the change in AI visibility measured on the next scans.
See where you stand
The questions where your brand is named, the ones to win next, and the other brands each answer names.
Know which sources count
The pages and publications that each answer cites, so you know where to be present.
Receive the text
A ready draft in your brand's voice, written so that AI answers can quote it.
The questions your buyers ask, checked on a schedule.
Your buyers' questions
Pro CMO builds the question set from your brand, your offers and your competitors.
Get your brand named first
For each question, see which brands the answer names, and receive the text that puts yours in the answer.
Where the answer comes from
See the sites that each engine cites, and the ones where a mention of your brand counts most.
GEO questions, answered
What is GEO?
GEO (generative engine optimisation) is the work of getting a brand named and cited in answers from AI engines such as ChatGPT, Gemini and Google AI Mode. Pro CMO measures where AI answers name your brand and writes the text that closes each gap.
Which AI engines does Pro CMO check?
Pro CMO checks ChatGPT, Gemini, Google AI Mode, Claude and Perplexity. Claude and Perplexity answer with live web search during the check.
How often does Pro CMO check AI answers?
By default, Pro CMO checks some engines every two days and the others weekly. Share of voice, cited pages and AI search volume update weekly, and the analysis runs daily.
Which questions does Pro CMO ask the AI engines?
Pro CMO builds a set of buyer questions from your brand profile, your offers and your competitors, and groups them into topics. It covers research, comparison and buying questions.
Do we need to connect anything for GEO?
No. Pro CMO's checks on AI answers use public sources and need no access to your accounts.
Does Pro CMO publish to our site?
No. Pro CMO writes the GEO text, such as pages, FAQs and descriptions. Your team reviews and publishes it.
What is share of voice in AI answers?
Share of voice in AI answers is how often AI engines name your brand compared with each competitor when buyers ask about your category. Pro CMO measures it weekly.
Does Pro CMO check what AI says about our brand?
Yes. Pro CMO compares the claims AI answers make about your brand with your brand profile and marks the claims that contradict it, as well as the tone and the themes the answers repeat.
How is GEO different from SEO?
SEO works on your position in a list of search results. GEO works on whether an AI engine names and cites your brand inside its answer. Pro CMO covers both, and uses the sources that AI answers cite to decide what to write.
Can Pro CMO guarantee that ChatGPT will mention our brand?
No. Nobody controls what an AI engine says. Pro CMO shows where your brand is missing, writes text that answers the questions buyers ask, and measures whether your visibility changes after it goes live.
Who approves the GEO changes?
Your team does. Pro CMO recommends each page or fix with its evidence and drafts it after your team approves. You choose what Pro CMO may do.
Does Pro CMO measure whether a GEO change worked?
Yes. For each page that goes live, Pro CMO records the visibility number it was meant to move and measures it again on the next scans.
Read more about GEO
Other use cases
- SEOWin back the top spot in Google. Pro CMO writes the text.
- AlertsKnow when a competitor moves, a story names you or a ranking changes.
- BacklinksWin the links your competitors have. Pro CMO drafts each request.
- Google AdsReduce wasted spend. Pro CMO proposes each change to your account.
- ReportsA plain-language report on where you stand and what changed.