Win the links your competitors already have.
Pro CMO compares your backlinks with your competitors', finds the sites that link to them and not to you, and drafts a request for each one.
What Pro CMO does here
Drafts each link request in your brand's voice.
What it does not do
Sends nothing. Your team sends each email.
What Pro CMO covers in backlinks
Pro CMO compares your links with your competitors' links, watches the links you have, and prepares the outreach. Your team sends each email.
Finds
3 items
Backlink gap
Sites that link to your competitors and not to you, with each site's authority score and spam score.
You compared with competitors
Authority score, referring domains, total backlinks and estimated visits for your domain and each competitor. Updated weekly.
Articles that AI answers cite
Publications that AI answers quote on buyer questions where a competitor is named and you are not.
Watches
4 items
New and lost links
Links your site gained or lost in the last 30 days, with the linking page, follow or nofollow, and a spam score.
Links you want to keep
A daily check that each link on your watch list still points to you.
Links to each page
How links spread across your own pages: referring domains for each URL, and the newest link.
Spam links
Links with a spam score at or above the threshold, marked so your team can disavow them in Search Console.
Drafts
3 items
A contact for each site
The writer or editorial desk to contact at each target site, where the address was found, and how sure Pro CMO is about it.
Link requests
A drafted email for each site that links to your competitors, asking it to link to you too.
Pitches to cited publications
A drafted pitch for each publication that AI answers cite, with the publication's contact beside it.
Find the gap
The sites that link to your competitors and not to you.
Start with the best targets
The sites that search and AI answers rely on in your category come first.
A draft for each target
A drafted link request for each target, ready to edit.
Links that help in search and in AI answers.
The sites to win next
Pro CMO compares your backlinks with your competitors' backlinks and lists the sites to win next.
The articles AI answers cite
See the industry articles that AI answers quote in your category, and win your place in them.
A request for each target
Each target comes with a drafted email and the reason it matters.
Backlinks questions, answered
What is a backlink gap?
A backlink gap is the set of sites that link to your competitors and not to you. Pro CMO finds this gap by comparing your links with the links of each competitor in your brand profile.
Does Pro CMO contact anyone for us?
No. Pro CMO drafts each link request and pitch. Your team sends each email from its own mailbox.
Does Pro CMO buy links?
No. Pro CMO does not buy or sell links. It finds sites that already link to your competitors and drafts a request your team can send.
How often does Pro CMO check backlinks?
By default, Pro CMO checks the backlink gap and your gained and lost links weekly, and checks each link on your watch list daily.
How does Pro CMO decide which sites to contact first?
Pro CMO shows each site's authority score and spam score, and marks the publications that AI answers cite in your category, so your team can start with the sites that count most in search and in AI answers.
How does Pro CMO find the right person to contact?
Pro CMO looks for the writer of the cited article, then the editor, then the editorial desk. Each contact shows where the address was found and how sure Pro CMO is about it.
Why do backlinks matter for AI answers?
AI engines often cite articles and lists from third-party sites. Pro CMO finds the publications AI answers quote in your category, where competitors appear and you do not, and drafts a pitch for each one.
Does Pro CMO find spam links?
Yes. Pro CMO gives each link a spam score and marks the links at or above the threshold, so your team can disavow them in Google Search Console.
Does Pro CMO tell us when we lose a link?
Yes. Pro CMO lists the links your site lost in the last 30 days, and checks daily that each link on your watch list still points to you.
What access does Pro CMO need for backlinks?
Backlink checks run as part of Pro CMO's SEO work, which reads your Google Search Console data with read-only access.
Read more about Backlinks
Other use cases
- SEOWin back the top spot in Google. Pro CMO writes the text.
- GEOGet named when buyers ask AI. Pro CMO writes the text.
- AlertsKnow when a competitor moves, a story names you or a ranking changes.
- Google AdsReduce wasted spend. Pro CMO proposes each change to your account.
- ReportsA plain-language report on where you stand and what changed.