Get on the shortlist that AI answers give buyers.
Software buyers ask AI engines for the best tools in a category and read comparison pages before they talk to sales. Pro CMO shows where you are left off the list, and writes the pages and link requests that put you on it.
How software buyers build a shortlist
They ask AI for a shortlist
Buyers ask AI engines for the best tools for a job. The answer names a few vendors and cites the pages it trusts.
They read comparison pages
Searches such as 'X alternatives' or 'X vs Y' lead to comparison and category pages, from vendors and from review sites.
They trust third-party sites
Review sites and industry articles shape the shortlist, and AI answers often cite them.
What Pro CMO does for B2B SaaS
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- GEO
Your share of the AI shortlist
Your share of mentions in AI answers next to each competitor, and the brands AI names most in your category.
GEO: Share of voice - GEO
Research, comparison and buying questions
Whether AI answers name you for each kind of buyer question.
GEO: Buying stage - SEO
Comparison and category searches
The 'alternatives', 'vs' and category searches your competitors rank for and you do not.
SEO: Keyword gaps - Backlinks
Sites that link to competitors
Sites that link to your competitors and not to you, with each site's authority score and spam score.
Backlinks: Backlink gap - Backlinks
Drafted link requests
A drafted email for each site that links to your competitors, asking it to link to you too. Your team sends it.
Backlinks: Link requests - SEO
An llms.txt file
When your site has no llms.txt file, Pro CMO can draft one that describes your site to AI crawlers.
SEO: An llms.txt file
Changes Pro CMO proposes for SaaS companies
Examples of the changes Pro CMO brings to your team, with the goal of each. Your team approves every change.
Write a comparison page against a competitor
AI answers recommend a competitor for a use case you serve. Pro CMO drafts a fair comparison page for your site.
Goal: on the AI shortlistRequest a link from a cited review site
A review site that AI answers cite links to your competitors and not to you. Pro CMO drafts the request.
Goal: a link from the siteWin back the top spot for a category page
Your category page lost position for a core search. Pro CMO writes the updated sections and a new title.
Goal: position backAdd negatives for job and free-tool searches
Your ads show for searches from job seekers and people who want a free tool. Pro CMO proposes negatives.
Goal: less wasted spend
B2B SaaS questions, answered
What does Pro CMO do for a B2B SaaS company?
Pro CMO checks whether ChatGPT, Gemini, Claude, Perplexity and Google AI Mode name your product when buyers ask for tools in your category, finds the comparison searches you miss, and finds the sites that link to your competitors and not to you. It drafts the pages and link requests, and your team approves each one.
How does Pro CMO decide which questions to ask the AI engines?
Pro CMO builds a set of buyer questions from your brand profile, your offers and your competitors, and groups them into topics. It covers research, comparison and buying questions.
Does Pro CMO write comparison and alternatives pages?
Yes. When Pro CMO finds a comparison search you miss, it can draft a new page or section for your team to review and publish.
Does Pro CMO read our CRM or product data?
No. Pro CMO reads Google Search Console, Google Ads, the live Google results, AI answers and industry articles. It does not read CRM, pipeline or product usage data.
Does Pro CMO send link requests for us?
No. Pro CMO drafts each link request and finds the contact. Your team sends each email from its own mailbox.
Why do backlinks matter for AI answers?
AI engines often cite articles and lists from third-party sites. Pro CMO finds the publications AI answers quote in your category, where competitors appear and you do not, and drafts a pitch for each one.