Know when something changes in your market.
Pro CMO watches your market all the time and tells your team when a competitor moves, a story names your brand or a ranking moves.
What Pro CMO does here
Shows each change, with the evidence and what it means for you.
What it does not do
Changes nothing. An alert is information for your team.
What Pro CMO watches for alerts
Pro CMO checks more than 100 marketing data points on a schedule. These are the changes it brings to your team.
Search and AI answers
5 items
Ranking drops
A tracked keyword that slips in Google, with the page that now ranks above yours.
Changes in AI answers
A fall in how often an AI engine names your brand since the last scan, for each engine.
Pages that drop out of search
A page that starts to return an error, redirects, or becomes blocked from search, found in the daily site sweep.
Page changes
A change to a page's title, meta description or headings since the last sweep.
Lost backlinks
A link on your watch list that goes missing, becomes nofollow, or now sits on a dead page.
Industry articles and competitors
4 items
Competitor launches
A competitor announcement in the news, with the source article and the date.
New storylines
The themes articles in your category run with, whether each one rises or fades, and whether your brand is part of it.
Coverage and tone
Your share of coverage next to your competitors, and whether articles about you read as positive, neutral or negative.
Coverage trend and outlets
Whether your coverage grows or fades, and which publications write about you and about each competitor.
Your Google Ads account
4 items
Campaigns that slip
A drop in impression share or ROAS, or impression share lost to budget, since the last check.
Conversion pace
Whether paid conversions are on pace for the monthly target your team sets, and how far ahead or behind they are.
Account changes
Each change made in the account, who made it, and the values before and after.
Early warnings
An approved change whose metric moves hard the wrong way, flagged before its measurement period ends.
Competitor moves
A new page, a launch, a new place in AI answers or in industry articles.
Articles and mentions
A story or a list that names your brand or a competitor.
Your own position
A ranking that slips, or an AI answer that stops naming you.
Each alert explains what changed and why it matters.
Search, AI answers, industry articles and your accounts
Search results, AI answers, industry articles and your own accounts, for your brand and the competitors you name.
Each alert explains itself
An alert names what changed, the evidence and the next step that Pro CMO suggests.
Alerts questions, answered
What does Pro CMO alert us about?
Pro CMO alerts your team when a ranking slips, when AI answers stop naming your brand, when a page drops out of search, when a backlink is lost, when a competitor launches something, when coverage or its tone changes, and when a Google Ads campaign slips.
Does an alert change anything?
No. A Pro CMO alert is information for your team. Your team decides what to do next.
What is in each alert?
Each Pro CMO alert names what changed, shows the evidence, and gives the next step that Pro CMO suggests.
Where does our team see the alerts?
Your team sees each change in Pro CMO, on the page for the channel it concerns, and the weekly brief sums up the changes of the week.
How quickly does Pro CMO notice a change?
Pro CMO notices a change at its next scheduled check. By default it reads rankings several times a day, sweeps your site and the news daily, reads Google Ads twice a day, and checks AI answers every two to seven days.
Which competitors does Pro CMO watch?
Pro CMO watches the competitors that your team names in its brand profile.
What sources does Pro CMO watch for alerts?
Pro CMO checks more than 100 marketing data points, including Google Search Console, the live Google results, AI answers from ChatGPT, Gemini, Claude, Perplexity and Google AI Mode, news articles, and your Google Ads account.
Does Pro CMO tell us about changes in our own Google Ads account?
Yes. Pro CMO keeps a log of every change in your Google Ads account, with who made it, whether a person or software made it, and the values before and after. It keeps about three months of changes.
How is an alert different from a recommendation?
An alert tells your team that something changed. A recommendation is a fix Pro CMO proposes, with the change written out, for your team to approve.
Do we need to connect anything to receive alerts?
Alerts on AI answers and industry articles need no access. Ranking and site alerts need Google Search Console, and campaign alerts need your Google Ads account.
Read more about Alerts
Other use cases
- SEOWin back the top spot in Google. Pro CMO writes the text.
- GEOGet named when buyers ask AI. Pro CMO writes the text.
- BacklinksWin the links your competitors have. Pro CMO drafts each request.
- Google AdsReduce wasted spend. Pro CMO proposes each change to your account.
- ReportsA plain-language report on where you stand and what changed.