Win the category searches and the AI shopping answers.
Online shoppers compare products in Google and in AI answers before they buy. Pro CMO finds the category and product searches you can win back, the AI answers that do not name you yet, and writes the fix.
How online shoppers find a store
They search by category
Shoppers search for a type of product, such as running shoes or a desk lamp, and land on a category page. The category page that answers the search best usually wins the click.
They ask AI to compare
Shoppers ask AI engines which product or store is best for a need. The answer names a few options and cites the pages behind them.
They click a Shopping ad
Shopping and Performance Max ads sit at the top of many product searches. Spend that goes to the wrong searches is lost.
What Pro CMO does for retail and e-commerce
The same Pro CMO, set to the work that matters in this industry. Each item links to the use case that covers it.
- SEO
Category searches your competitors win
The searches your competitors rank for and you do not, with search volume, difficulty and intent where that data is available.
SEO: Keyword gaps - SEO
Product pages that drop out of search
Pages that return errors, redirect, or are blocked from search, found in a daily sweep of your site.
SEO: Indexing problems - SEO
Category and product page text
New and refreshed page text, written to answer what the search asks for, for your team to publish.
SEO: New and refreshed pages - GEO
AI answers at each buying stage
Whether AI answers name your store for research, comparison and buying questions.
GEO: Buying stage - Google Ads
Shopping and Performance Max
Spend, conversions and ROAS for Search, Shopping and Performance Max campaigns, with impression share where Google provides it.
Google Ads: Every campaign type - Reports
One weekly brief
Every Monday, one brief on what changed in search, AI answers, industry articles and Google Ads.
Reports: The weekly brief
Changes Pro CMO proposes for online stores
Examples of the changes Pro CMO brings to your team, with the goal of each. Your team approves every change.
- Google
Add buying advice to a category page
A competitor's category page outranks yours with a short buying guide. Pro CMO drafts a section that answers the same questions.
Goal: position back - ChatGPT
Add a comparison table to a product page
AI answers compare your product with a competitor's and get a detail wrong. Pro CMO drafts a clear comparison for the page.
Goal: accurate AI answers - Google Ads
Pause a keyword that spends and never converts
A broad keyword brings clicks and no sales. Pro CMO proposes the pause, with the evidence, for your team to approve.
Goal: less wasted spend - Google Search Console
Rewrite a page title to win more clicks
Impressions hold but clicks fall on a category page. Pro CMO writes a new title and description.
Goal: clicks back
Retail and e-commerce questions, answered
What does Pro CMO do for an online store?
Pro CMO reads your Search Console data and the live Google results to find the category and product searches you lose, checks how AI engines answer shopping questions, and reads your Google Ads account to find waste. It writes or proposes each fix, and your team approves it.
Does Pro CMO write product descriptions?
Pro CMO writes new and refreshed page text, titles and meta descriptions for the pages where it finds a gap. Your team reviews and publishes each piece.
Does Pro CMO support Shopping and Performance Max campaigns?
Yes. Pro CMO reads Search, Shopping, Performance Max, Video and Display campaigns, and proposes changes such as budget and bid changes, negatives and pauses.
Does Pro CMO manage our product feed?
No. Pro CMO does not manage product feeds or Merchant Center. It reads the results of your campaigns in Google Ads.
Does Pro CMO connect to our store platform?
No. Pro CMO reads Google Search Console with read-only access, your Google Ads account, the live Google results, AI answers and industry articles. It does not connect to your store platform or publish to it.
Which AI engines does Pro CMO check for shopping questions?
Pro CMO checks ChatGPT, Gemini, Google AI Mode, Claude and Perplexity, and shows the sources each answer cites.
Does Pro CMO find technical SEO problems on a large store?
Yes. Pro CMO sweeps your pages every day for error status codes, redirect chains, noindex tags and robots.txt blocks, and checks Core Web Vitals on your most-visited pages every week.